tag:blogger.com,1999:blog-40345565590266856612024-03-13T12:33:26.997-07:00Business in Global Marketplaceprofrajahttp://www.blogger.com/profile/03587403519567076075noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4034556559026685661.post-81275501803250457932013-10-15T07:57:00.000-07:002013-10-15T07:57:10.276-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<b><span style="font-size: large;">Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets</span></b><br />
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<a href="http://2.bp.blogspot.com/-PcJ430cLLLk/Ul1XWjnLesI/AAAAAAAAAA4/1MiHTDU2Mws/s1600/Palgrave+Book2+Cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-PcJ430cLLLk/Ul1XWjnLesI/AAAAAAAAAA4/1MiHTDU2Mws/s320/Palgrave+Book2+Cover.jpg" width="199" /></a>Another new book by<b> Dr. Rajagopal</b>, Professor and National Researcher at EGADE Business School, Mexico City. This book has been published on September 20, 2013 by Palgrave Macmillan, Hampshire, UK. <span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Grapevine is an emerging informal channel of business communication and
a critical element in building the posture of a firm in a competitive
marketplace.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">The grapevine effect is
contributed by the social media through word-of-mouth that stretches throughout
the market irrespective of the various measures taken by the firms to build
their brand and competitive posture.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">
</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Grapevine generally develops under various consumer experiences on the
firms, products, or services. The consumer perceptions lead to positive or
negative effects of the grapevine in reference to the extent of satisfaction or
dissatisfaction accrued on any incidence of business negotiation or product
experience.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;">The discussion in this book is divided into eleven chapters across three
sections comprising evolution of social media, analysis of social media
effects, and the synthesis. </span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><br />
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<span lang="EN-US">The discussions in this book harness the power
of grapevines in reference to the social media appraisal on responsiveness and
trust (SMART) that determine the value of firms in a competitive marketplace.
This book reviews categorically the theories of informal communications,
previous researches and analyzes the opinion sharing practices of consumers
that provide strategic and tactical stewardship in business for competing
firms. The book discusses new concepts related to efficiency and effectiveness
of information sharing approaches and discusses multiple perspectives on
effects of grapevine communication on firms in a competitive marketplace. This
book significantly contributes to the existing literature and serves as a
learning post and a think tank for students, researchers and business managers.<o:p></o:p></span></div>
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<span lang="EN-US">Reviewing the book Jane Fae Ozemik, a leading academic in UK and Founding Editor of Palgrave Macmillan journals says that </span><span style="text-align: left;"><span style="font-family: Times New Roman, serif; font-size: small;">Social media has only truly begun to have an impact in the last few
years but already the potential impact is clear for all to see. Kudos to
Rajagopal for portraying social media in his book as a growing </span><span style="font-family: Times New Roman, serif;">psycho-dynamics</span><span style="font-family: Times New Roman, serif; font-size: small;"> and arguing the grapevine effect as an integrated constituent of modern
marketing-mix.</span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-align: left;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; text-align: left;">Well on its way is a
future in which conversation matters and in which conversations about a
company’s products and brand are no longer under the control, in any sense, of
the marketing departments historically responsible for information flow.</span></div>
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profrajahttp://www.blogger.com/profile/03587403519567076075noreply@blogger.com0tag:blogger.com,1999:blog-4034556559026685661.post-75404353655403137342013-04-27T19:39:00.000-07:002013-05-01T15:06:02.687-07:00Darwinian Fitness in the Global Marketplace<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://1.bp.blogspot.com/-q16wKabD52s/UX8f7ZKpNtI/AAAAAAAAAAc/kEjlFmLZoZI/s1600/Palgrave+Book+1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-q16wKabD52s/UX8f7ZKpNtI/AAAAAAAAAAc/kEjlFmLZoZI/s1600/Palgrave+Book+1.jpg" /></a><span style="background-color: white; color: #4a494d; font-family: verdana; font-size: 14px; line-height: 1.22em;">The book on</span><i style="background-color: white; color: #4a494d; font-family: verdana; font-size: 14px; line-height: 1.22em;"> Darwinian Fitness in the Global Marketplace</i><span style="background-color: white;"><span style="color: #4a494d; font-family: verdana;"><span style="font-size: 14px; line-height: 19.59375px;"> discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace </span></span></span><span style="background-color: white; color: #4a494d; font-family: verdana; font-size: 14px; line-height: 19.59375px;">that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. The contribution to the existing literature on marketing management raises two issues:</span><br />
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<li><span style="background-color: white; color: #4a494d; font-family: verdana; font-size: 14px; line-height: 19.59375px;">How good is to link the Darwinian evolution theory to the market growth and competition? </span></li>
<li><span style="background-color: white; color: #4a494d; font-family: verdana; font-size: 14px; line-height: 19.59375px;">This is a new wave in the literature of market competition. Is that so?</span></li>
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<span style="color: #4a494d; font-family: verdana;"><span style="font-size: 14px; line-height: 19.59375px;">How do you feel about this new wave?</span></span></div>
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profrajahttp://www.blogger.com/profile/03587403519567076075noreply@blogger.com0